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Customer journeys & internal processes

Fewer steps, fewer people who give up

Your product works, but people still give up halfway: at a form, a checkout or a long process. We find what slows them down, redesign the flow and test it with real users. Then you know the new version is better, not just different.

Send a message See the Decathlon case
Three product versions side by side, each with its details, ease-of-use chart, SUS score and word cloud, and below a time comparison per task. All figures are examples.
From the Decathlon case: comparing test results. All figures changed for privacy.
In short

What is Flow optimisation at Juwix?

Flow optimisation by Juwix: find where people give up, redesign the flow and test it with real users. Fewer drop-offs, more people who finish.

Last updated · Juwix, Antwerp

Who it is for
Organisations with a process or customer journey where people get stuck or drop off.
What you get
A friction analysis; redesigned flows; a test plan: usability test or A/B test; a report with the results.
How it works
Measure → Find the friction → Redesign → Test and compare
Where
From Antwerp, for clients across Belgium and Europe.

Sounds familiar?

  • Too few people finish.
  • People start the form, but don’t send it.
  • We changed things, but we don’t know if it helped.

What we do

  1. Measure

    Your data shows where people leave. Usability tests show why.

  2. Find the friction

    Too many choices, unclear words, an error that blocks people. We rank what we find by impact.

  3. Redesign

    A simpler flow, clearer copy and better feedback. Accessible from the start.

  4. Test and compare

    We test the new version with users, or set up an A/B test, and compare the results.

What you get

  • A friction analysis
  • Redesigned flows
  • A test plan: usability test or A/B test
  • A report with the results

In practice

  • Decathlon

    One dashboard for every product test

    Our part: A task-based test, and a second version based on what we learned.

    Read the Decathlon case

Often combined with User flow & customer journey and Accessibility audit.

Questions

Do we need a lot of traffic for this?

For an A/B test, yes. With less traffic, we test with a small group of users. A handful of people already shows the biggest problems.

Do you work with our analytics?

Yes. We start from the data you have. If something important is missing, we help you measure it.

Is this a one-off project?

It can be. Many clients keep improving step by step, as part of growth and maintenance.

Where do you work?

Juwix is a small studio in Antwerp, Belgium. We work with clients across Belgium and the rest of Europe.