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Customer journeys & internal processes

Find the right problem before you solve it

You want to build something, but the why is not clear yet. Or every team has its own idea. We talk to your team and to the people who use your service. Then you get one clear direction, with the evidence behind it.

Send a message See the MSF case
Donor journey with six stages: awareness, interest, consideration, action, loyalty and legacy. Fatima sits at awareness and interest, Jonas at consideration and action, Peter at action and loyalty, Claire at loyalty and legacy.
From the MSF case: four personas on the donor journey.
In short

What is Discovery & strategy at Juwix?

Discovery and strategy by Juwix: stakeholder and user research, personas and a clear direction before you design or build. Inclusive from day one.

Last updated · Juwix, Antwerp

Who it is for
Organisations with a process or customer journey where people get stuck or drop off.
What you get
A research summary with the key findings; personas or user profiles; a clear problem statement; a ranked list of opportunities; a strategy with next steps.
How it works
Listen to your team → Research with users → Make sense of it → Choose together
Where
From Antwerp, for clients across Belgium and Europe.

Sounds familiar?

  • We want to build something, but we are not sure why.
  • Every department wants something else.
  • We don’t really know our users.

What we do

  1. Listen to your team

    Interviews with your team and stakeholders. What do they need, and what worries them?

  2. Research with users

    Interviews, a survey, or a review of what you already know. With neurodivergent and neurotypical people, so you hear more than the average.

  3. Make sense of it

    We bring it all together: findings, personas and the problems worth solving.

  4. Choose together

    A workshop to agree on priorities. You leave with a plan, not a pile of post-its.

What you get

  • A research summary with the key findings
  • Personas or user profiles
  • A clear problem statement
  • A ranked list of opportunities
  • A strategy with next steps

In practice

  • Doctors Without Borders Belgium

    A website that works for every donor

    Our part: Six stakeholder interviews, two donor interviews, a survey and four personas.

    Read the MSF case
  • Vroedvrouw Amber

    A brand as warm as the care

    Our part: The direction: who Amber is, what she stands for and how she sounds.

    Read the Vroedvrouw Amber case

Often combined with User flow & customer journey and UX/UI design.

Questions

How long does discovery take?

It depends on the size of the question. A focused sprint takes a few weeks. We agree on the scope first, so you know what you get.

Do you need access to our users?

It helps a lot. We can recruit together with you, or work with the people you already reach. If that is not possible, we start from what you know and say clearly where the gaps are.

What if we already did research?

Good. We start from it, and only research what is still missing.

Where do you work?

Juwix is a small studio in Antwerp, Belgium. We work with clients across Belgium and the rest of Europe.